Zingyy is an attitude in a bottle. A bold, flavour-packed drink brand crafted for a generation that wants refreshment with personality, Zingyy blends vibrant aesthetics with better-for-you ingredients. Youthful, expressive, and culturally in tune, every sip delivers something more than taste. It’s a lifestyle statement, made for people who live life with flavour.
We started with strategy, defining Zingyy’s positioning as bold, playful, and health-forward, a personality that blends fun with flavour and stands out on shelves and screens alike. The logo brought that spirit to life with vibrant colour, dynamic forms, and modern typography, capturing the zest of the product itself. From there, we built out a full brand book, covering packaging aesthetics, visual systems, tone of voice, social media direction, and merchandising templates.
This resulted in a high-impact, youth-driven identity that gives Zingyy the foundation to scale, connect, and stand out everywhere it shows up.
